FdA Professional Floristry

March 2011

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(NOTE: This is an archived press release.)

The Foundation (FdA) degree in Professional Floristry aims to take students, often with no experience, and turn them into skilled professional florists at higher education level.

The course focuses on commercial skills and practices, including practical and theoretical traditional UK floral design and contemporary European trends and designs. Students are encouraged to demonstrate their own creativity and explore unique design styles. Classroom learning is backed up by a substantial amount of work in the industry – often with key industry specialists.

After completing the FdA, students can progress onto the BA(Hons) Professional Floristry. In addition to extending their practical skills, students investigate international floral design, and organise a showcase of their designs as part of a final exhibition. Furthermore, students are required to complete a dissertation focused on academic research related to the craft.

Several previous students have gone on to open their own floristry business, one currently manages a florists in a larger enterprise, some have gone to work aboard as a florist or tutor and another now works as an event manager.

Julia Ryde, course tutor, explains “This course is a fabulous opportunity for students to combine higher academic qualifications with sound practical skills. Both myself, and course manager Jayne Hammond, have close links with the industry ensuring the course remains relevant to today’s business environment.”

Writtle College is an established specialist College providing specialist training in areas such as floristry, horticulture, equine and animal science. The degrees are validated by University of Essex, which is ranked eighth nationally for the quality of its teaching. The College also boasts a strong Further Education division, offering courses from Level 1-3 in these areas.

Pictured: An example of student work