Writtle College has teamed up with a number of industry bodies to launch a new campaign which aims to raise awareness of careers within agriculture.
The campaign, which is targeted at secondary school students, aims to tackle stereotypes of the sector, as well as explaining the impact agriculture has on the world around us. Organisations such as Lantra, Bright Crop, Essex Young Farmers and Essex Agricultural Society, have all given their backing to the campaign as the College aims to improve the appeal of agriculture to a younger audience.
Craig Emery, Marketing Manager, said: “Agriculture is such an important industry for the long-term future of the planet and it’s vital that the younger generation understand the impact agriculture has on all our lives.
“It was essential to get the support of organisations such as Bright Crop and Lantra, as we are all positively promoting careers within the food and farming sector, and are all passionate about the sustainability of the world.
“The purpose of this campaign is to try and explain agriculture in a way that the younger generation will listen to and encourage them to consider a career within this field. There are many different pathways for people from many different backgrounds and that’s the message we are trying to get across. People may assume that you need to be from a farming background to do well at agriculture, and I think these are the types of barriers we are trying to overcome.”
Dan Corlett of Farming and Countryside Education (FACE), the charity behind Bright Crop, said: "Bright Crop's research showed how 96% of young people wouldn't consider a career in agriculture. The main reason being that they simply aren't aware of the diversity of roles, the scale of the industry, or the career potential. This video presents farming as it is - dynamic, highly professional, and above all - vital to our world".
The launch of this campaign is the start of an online #WrittleFutures campaign by Writtle College which aims to raise awareness of careers within the land-based sector.
To view the video go to the Writtle College YouTube channel: www.youtube.com/writtlecollege1