Floristry students spread happiness with lonely bouquets!

December 2013

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(NOTE: This is an archived press release.)

Floristry students at Writtle College spread a little happiness with lonely bouquets!

The students from the Foundation Degree in Professional Floristry created nine beautiful bouquets and left them in locations around Chelmsford as a treat for people on a dull Monday afternoon.

Antonia Tonking was one of the students who placed a bouquet and hid to see what happened next. She said: “It felt a bit random standing waiting for someone to pick up the bouquet but it was really good fun seeing people’s reactions. Most of the bouquets disappeared within 10 minutes!

“Locations ranged from the Friendship Bridge in Chelmsford town centre - where a mother and daughter picked up the bouquet - to a town centre post box - where a young lady, whose boyfriend had dumped her that morning, took it after discussion with two other people. Other locations included Hylands Park, home of the V Festival - where dogs and dog walkers were intrigued by the flowers - and Chelmsford cathedral - where a young man picked up the bouquet and handed it straight on to an elderly lady.”

Fellow students Emily Robinson and Roberta Borelli, said they loved the idea: “It was such a quirky promotion, a great way of seeing promotions in action away from a desk!”

The labels on the bouquets encouraged the recipients to post their story onto the Lonely Bouquet and Writtle College Facebook pages: and

Julia Ryde, Senior Floristry Lecturer at the College, said: “I felt we should support this initiative as it helps to raise awareness locally of the College and the floristry department – as well as spreading a little happiness! It just shows the power of flowers to bring a smile to people’s faces even on the dullest of days and no matter how you are feeling. The students did a great job!”