Born in Norwich, educated at Norwich School and Newcastle University (BSc (Hons) Agricultural and Food Marketing 1979). Business career as a market research consultant, initially in agriculture and primary industries; until 2009 he was Managing Director of Ipsos MORI. Returned to live in Norfolk in 2011 and was CEO of the Royal Norfolk Agricultural Association 2012-20. He now manages a portfolio of advisory and non-executive roles spanning agri-food-tech, marketing and engagement.
Passionate about life-long education, he has remained involved with Newcastle University since graduating, including as a member of both the Business School Advisory Board and the University’s Court. He was recognised with an Honorary Fellowship for his services in 2020. He was awarded an honorary doctorate in civil law from the University of East Anglia in 2019, reflecting his support to land-based education in the region. Greg is a founder Trustee of the Food and Farming Discovery Trust, Chairs Active Norfolk and is a Governor at Norwich School.
An Army Reservist from 1981-2016, starting as a Rifleman in London; final appointment as the 2-star (Major General) policy lead for Reserve Forces and Youth in the Ministry of Defence. Since 2018 he has been Chair of the UK’s Council of Reserve Forces’ and Cadets’ Associations – an arm’s length body of the Ministry of Defence. Recognised in the 2013 New Years’ Honours as a Companion of the Order of the Bath.
Married to Rebecca, they have three grown up children and a small flock of grandchildren. He enjoys gardening and sailing, keeps bees, breeds Boreray sheep and supports the Canaries, of course.